AI Insights · Timothy · July 2021
Performance of Top 5 Hasbro Games Apps on iOS in Europe, Q2 2021
In Q2 2021, Hasbro's top gaming apps on iOS in Europe saw varied performance, with some titles experiencing steady engagement and others witnessing a decline. Here’s a closer look.
Throughout the second quarter of 2021, Hasbro's top gaming applications on the iOS platform in Europe demonstrated a range of performance metrics across weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, provides insights into the trends and engagement levels of these popular games.
Magic: The Gathering Arena from Wizards of the Coast saw its weekly revenue peak at around $97K in mid-April before gradually declining to approximately $32K by mid-June. Weekly downloads showed a downward trend, starting from 53.5K at the end of March and decreasing to about 5.6K by the end of June. The weekly active users mirrored this trend, dropping from 53.5K to around 24K over the quarter.
Scrabble® GO - New Word Game maintained a relatively stable weekly revenue, fluctuating around $21K to $25K. Weekly downloads began at 15.5K at the end of March, dipped to 9.7K in early June, and slightly recovered to 10.5K by the end of the month. The game had a steady base of active users, with numbers decreasing from approximately 256K to 193K.
RISK: Global Domination by SMG Studio had a modest weekly revenue, peaking at $5.3K in early May before decreasing to approximately $2.6K by the end of June. Weekly downloads showed a downward trajectory from 10K in late March to about 7.1K by the end of June. Active users saw a slight decline from 48K to around 42K over the quarter.
World of Peppa Pig: Kids Games by Find Your Fun experienced relatively stable weekly revenue, hovering around $20K to $27K. Weekly downloads fluctuated, peaking at 7.7K in early May and ending the quarter at approximately 6.6K. The number of active users remained fairly consistent, starting at 28.4K and ending at around 29.1K.
PJ Masks™: Moonlight Heroes from Scary Beasties Ltd had a low revenue stream, peaking at $692 in early May. Weekly downloads decreased from 6.7K at the end of March to about 4.4K by the end of June. The game’s active users also saw a decline, starting at approximately 14.7K and dropping to around 11.4K.
For more detailed insights and trends, visit Sensor Tower.
